Friday, August 29, 2014

Firefox Sponsored Tiles Advert Strategy: Do You Object?

Mozilla Firefox nightly builds now include Sponsored Tiles on the 'New Tab' page
Here is the issue:  Firefox has survived on Advertisement revenue right along.  Yes?   Most of their revenue is based on a contract with Google which has been confirmed will end in November 2014, unless Google has a change of heart and renews.

Consequently, Mozilla is looking at contingency planning and has now added Sponsored Tiles to their nightly Firefox builds.  Sponsored Tiles appear on the 'New Tab' page and won't appear in your regular browser stream.  Being found on the New Tab page means they won't get blocked by tools like Adblock.

Remember, Mozilla is an Open Source company and this will help them to continue to fund Firefox development and continue to expand Mozilla Corporation at the same time.

So, I am fine with it, as long as Firefox remains Open Source.  What say you?  -- Dietrich


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