NSA: Please Turn off the Lights When You Leave. Nothing to See Here.

Linux Advocate Dietrich Schmitz shows how the general public can take action to truly protect their privacy using GnuPG with Evolution email. Read the details.

Mailvelope for Chrome: PGP Encrypted Email Made Easy

Linux Advocate Dietrich Schmitz officially endorses what he deems is a truly secure, easy to use PGP email encryption program. Read the details.

Step off Microsoft's License Treadmill to FOSS Linux

Linux Advocate Dietrich Schmitz reminds CIOs that XP Desktops destined for MS end of life support can be reprovisioned with FOSS Linux to run like brand new. Read how.

Bitcoin is NOT Money -- it's a Commodity

Linux Advocate shares news that the U.S. Treasury will treat Bitcoin as a Commodity 'Investment'. Read the details.

Google Drive Gets a Failing Grade on Privacy Protection

Linux Advocate Dietrich Schmitz puts out a public service privacy warning. Google Drive gets a failing grade on protecting your privacy.

Email: A Fundamentally Broken System

Email needs an overhaul. Privacy must be integrated.

Opinion

Cookie Cutter Distros Don't Cut It

Opinion

The 'Linux Inside' Stigma - It's real and it's a problem.

U.S. Patent and Trademark Office Turn a Deaf Ear

Linux Advocate Dietrich Schmitz reminds readers of a long ago failed petition by Mathematician Prof. Donald Knuth for stopping issuance of Software Patents.

Showing posts with label Best Buy. Show all posts
Showing posts with label Best Buy. Show all posts

Monday, July 1, 2013

Will Google Launch a PC Operating System?

by Dietrich Schmitz

Don't kid yourself.

If you really think about it, Google can do most anything they want, right?

After all, they are flush with cash to invest and they have shown themselves to be shrewd investors, taking Android as just one example.  That yielded a huge return on investment.

But looking at things from another perspective, Google has risen to the challenge and shown themselves to be as good as Microsoft in pure software innovation.

Google Apps for Business?  Google Apps Engine?  ChromeOS?

And they've shown themselves quite capable of putting together solid OEM agreements and the OEMs are as happy as pigs in $hit--that includes both Android and ChromeOS.

Add to that the newest enhancements put into the Linux kernel which make ChromeOS all the more compatible with internal and external hardware and you see where this is going.

And the most recent announcement for ChromeOS Packaged Apps has just surfaced in May.

It may very well be that Google have designs on packaging up ChromeOS for general retail sale.

Is that so far-fetched an idea?  Not really.  Allow me to explain.

When you come right down to it, there may be millions of users now who understand the perceived risks of using legacy (x86) Windows to do anything on the Internet.  The reputation of Microsoft Windows and its woeful lack of security are sounding like a bell (Stuxnet, spambots, trojans, etc.) and the strata of individuals who are 'experienced' with several years of using Windows surely have an inkling that there might be a problem.

This year's Pwn2Own 2013 showed just how easy it was for hackers to compromise Windows legacy (x86).

And conversely, at the same convention in another hall, the Pwnium 2013 was held with zero contestants being able to fully compromise ChromeOS.  (There was a partially successful attack which was given credit by Google, but not an exploit which took administrative control of the operating system.)

So we have here one operating system, Windows, albeit popular but carries with its use an attendant  high risk of infection and the other, ChromeOS, is for all intents and purposes a veritable impenetrable security fortress.

Add in the ability to install packaged apps, a new forked WebKit, called Blink, and the just announced ability of ChromeOS to edit native Microsoft Office Word and Excel documents (QuickOffice required and DevChannel only).

What do you think would happen if suddenly one day there was an announcement for ChromeOS retail, an ISO download away and with nice point of sale at Walmart, Best Buy, Staples?

I think it would sell like hot cakes.  (Cough) Hit? ;)

-- Dietrich
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Wednesday, June 19, 2013

The Insidious Nature of Chromebooks

by Dietrich Schmitz

While writers like +Ed Bott  at ZDNet would have you believe that Google's Chromebook is struggling, contradictory evidence of its pure ubiquitous nature continues to appear.

Just the other day, Google made yet another announcement in having struck a deal to sell Chromebooks in two more national chain stores.

It was heralded as a major triumph for the Chromebook to get shelf space in Best Buy roughly a year ago.  Historically, it represented the first Linux-based SKU ever to reach the 'brick and mortar' retail center's sales floor where Microsoft Windows and Apple have been historically dominant and the only two shows in town.

Gradually, and insidiously, Chromebook is finding its way into the mainstream distribution retail centers.  This is a big move, given Walmart's size (largest employer in the U.S.) and brokering power.

In addition to announcing that Chromebooks will be sold in Walmart centers nationwide, Google will also channel their product to retail space in Staples.

At the rate things are going, year 2013 will be a record for sales of Chromebooks, given that in the most recent past six new markets were established world wide.

Let's hope the momentum continues and Chromebooks will continue to spread like a contagion, but in a good way, of course.

-- Dietrich


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Saturday, May 4, 2013

Chromebook: To Hell With the Linux Desktop--Pre-Installation is Key.

by Dietrich Schmitz

I keep seeing snipes here and there about Google's Chromebook.

People waging criticism just don't seem to grasp what is happening.  Let me clarify a few points which should help you to better understand why we need to put our full support behind the Chromebook.

Nobody Wants to Install an Operating System


When you get right down to it, nobody cares about Operating Systems.  Nobody wants to install an Operating System, with minor exceptions including your average 'Gear Head' (me) who likes to get grease under his finger nails and tinker with all manner of different technologies.  I am in the minority.

So, when you walk by that Chromebook at Best Buy, realize that it's in the brick and mortar setting because it comes pre-installed.  That is a must for any operating system to become wildly popular.  You can't succeed otherwise.  It doesn't matter which GUI you like.  Not pre-installed?   You are losing in the bigger game played by Microsoft and Apple.

Software Certification

While people continue to scoff and chide Chromebooks, they overlook that Google have succeeded in fine tuning their operating system and the software certification which has been done with OEMs assures that the units they sell will run reliably, trouble-free.  This is so important because it reduces the risk taken to capitalize and ramp up to production a given product SKU.  OEMs all know that the rate of return will be reduced accordingly because of the Internet Appliance like reliability of Chromebooks.

Linux Kernel Device Driver Support

Most recently, Linux kernel 3.9 was released and it adds full support for ChromeOS internal and external devices.  Also, ChromeOS not only runs on Intel/AMD processors, but on ARM devices as well, with the same 100% level of kernel support including device drivers and KVM virtualization.  This is a big move towards a higher level of compatibility between the Linux kernel and ChromeOS and makes OEMs all the more willing to build computers they know will run with a high degree of reliability.

Brand Image, Internet Appliance, Ease of Use

I've written about Google's approach to marketing the Chromebook in The Linux Inside Stigma.
You can say what you will about that, but I think it was clever and wise that they branded the product in such a way as to avoid mentioning 'Linux' entirely.  The product is packaged accordingly as an Internet Appliance 'turn-key' system.  It starts up in a matter of seconds with an internal SSD drive (3 seconds approximately) and users will find the Chrome Aura Window Manager a familiar user experience as it presents itself nearly the same way that the popular Google Chrome browser interface does.  It's intuitive, easy to understand and use.  That's the Chromebook brand image.  Is it any surprise then that Linus Torvalds has given the Chromebook his enthusiastic endorsement?

Chromebook's word of mouth reputation continues to spread fast, with sales now having expanded into six new markets as demand continues to grow.

Low-Cost

A marketing plan also should include targeted demographics.  Shooting for a 'mass market', Google's partnering OEMs have succeeded in keeping the design cost low and are selling SKUs in the $200 to $500 U.S. price range.  One of the more aggressive OEMs, Acer introduced during the 2012 Holiday season their Acer Chrombook C7 which turned into a best seller at $199.  That is simply remarkable.

Conclusion

Putting it all together, Pwnium 2013 proved that Chromebooks are not only reliable, they are, by far, the safest commercially-sold Internet devices.  This should give prospective buyers the peace of mind they need to venture on the Internet without risk and the low cost makes these devices most affordable and an attractive option.

-- Dietrich

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